Winners And Losers In The Latest Jd Powers Buyer Satisfaction Survey

Automobiles Buyer satisfaction is one of the most important criteria that car makers need to ensure. This simply means that these vehicle manufacturers should consider the long term effects of their vehicle designs, features, and performance towards their future owners aside from providing attractive vehicles and specialized auto loans . This also simply suggests that getting more and more car finders to buy their vehicles is not enough. This is because these new car finder s who became car owners would eventually complain about their vehicles a few months after purchasing and the number of reports thrown against a particular model could ruin its image and future sales performance. In order to measure the so called buyers satisfaction, JD powers has conducted a study to solicit feedbacks and opinions from vehicle buyers. The survey involved almost all vehicle makes and models in the US. Powers then ranked these vehicle makes and models based on the number of reports and complaints thrown against them. The result of the study revealed that the biggest losers for this year were the Ford and Lincoln brands. Most of these brands vehicle models plunged below the average rate set by the survey. The average was set at 107 reported problems per 100 models included in the study. Ford has dropped from the fifth rank towards the 23rd spot in terms of buyers satisfaction for this year. Fords problem per 100 vehicles has risen from 93 last year to 116 this year. Lincoln has also dropped from its former 8th spot to 17th this year due to its 111 reported problems per 100 vehicles. Aside from these brands, Suzuki, Mitsubishi, Volkswagen, and Mini were also below the average. Dodge took the last place with 137 problems reported per 100 vehicles. Lexus on the other hand occupied the top spot with 73 reported problems per 100 vehicles. Honda, Acura, Mercedes Benz, Mazda, and Porsche followed with reported problems per 100 vehicles lesser than the 107 average. JD Powers has also identified two of the most significant reasons why former buyer satisfaction leaders Ford and Lincoln failed this year. They blamed these brands plunge to their installation of infotainment features to their vehicles that are too complicated and poor performance of automatic transmissions used in their vehicles. About the Author: – – – – – – – – – – 相关的主题文章: